Gosha Rubchinskiy: Unveiling Allegations Surrounding Yeezy’s New Design Lead

Russian fashion veteran Gosha Rubchinskiy recently emerged as the newly appointed head of design for Kanye West’s Yeezy fashion brand. However, this announcement triggered a swift backlash on social media due to resurfaced allegations from 2018 involving a 16-year-old.

Yeezy’s Design Milestone and Social Media Backlash

On December 14, 2023, Kanye West made a noteworthy proclamation via X (formerly Twitter), hailing the hiring of Gosha Rubchinskiy as a “milestone in design history.” Yet, the celebratory mood was short-lived as social media users dug up past controversies surrounding the Russian designer.

Unearthing Old Allegations Against Gosha Rubchinskiy

Social media scrutiny intensified as netizens revisited allegations against Rubchinskiy from 2018 when he faced accusations of inappropriate messaging with a 16-year-old named Jan Silfverling. The controversy unfolded shortly after Rubchinskiy, recognized for collaborations with brands like Burberry, Dr. Martens, and Levi’s, designed a World Cup-inspired line for Adidas.

The 2018 Accusations and Rubchinskiy’s Response

Accusations surfaced when Silfverling shared screenshots of Instagram DMs and WhatsApp conversations where Rubchinskiy allegedly solicited provocative images. The conversation initially revolved around modeling opportunities for a lookbook and a school project. Rubchinskiy denied any inappropriate behavior, claiming the messages were part of a routine casting conversation taken out of context.

Team Rubchinskiy’s Defense and Adidas Investigation

In response to the allegations, Rubchinskiy’s team issued a statement to Hypebeast, asserting that the messages were not sexual but part of a street casting for a lookbook shoot. The team claimed the teen altered messages after being blocked by Rubchinskiy, who found the individual’s pursuit of modeling increasingly aggressive. Adidas, the brand associated with the 2018 collaboration, announced it would investigate the claims made by the underage boy.

Resurfacing of Allegations Amid Yeezy’s Announcement

Despite the prior controversy, Rubchinskiy seemed unperturbed by the renewed online discussion. He expressed excitement about collaborating with Kanye West in a recent Instagram post. As Yeezy’s new head of design, Gosha Rubchinskiy faces both the challenges of design leadership and the shadow of past allegations.

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