Benjamin Moore Unveils 2024 Color Of The Year: Blue Nova – A Cosmic Adventure


Benjamin Moore has taken a bold leap into the unknown, introducing Blue Nova (825) as its official Color of the Year for 2024. This unique blend of blue with a hint of violet exudes a cosmic vibe that beckons you to embark on new adventures and explore the possibilities.


The Unveiling: A Cosmic Inspiration

The grand revelation of this galaxy-inspired color unfolded during a live stream press conference hosted at the Blue Origin’s orbital launch site in Cape Canaveral, Florida. Benjamin Moore’s color marketing and development team, represented by Andrea Magno and Sharon Grech, passionately shared their rationale for selecting Blue Nova. They highlighted its balanced nature and its reassuring undercurrent, as Grech pointed out during the live stream, “[Blue Nova] is a midtone, so it’s not too dark and not too light.”

A Color That Empowers Creativity

Blue Nova is not only a versatile color but also encourages consumers to experiment with it. Magno and Grech advise combining this grounding blue with dynamic, contrasting colors like orange to create an ethereal atmosphere in your living spaces. To make a bold statement, consider using Blue Nova on the ceiling in a dining room or applying it all over in a small powder bathroom.


Expanding Horizons: The 2024 Color Trends Palette

"Get ready to explore with Benjamin Moore's 2024 Color of the Year, Blue Nova—a cosmic blend of blue and violet that ignites your sense of adventure and offers exciting design trends for the year ahead."

In addition to Blue Nova, Benjamin Moore has unveiled its comprehensive color trends palette for 2024, which showcases 10 captivating colors, all inspired by the mesmerizing night sky. These hues seamlessly blend traditional and modern aesthetics, ranging from the perennial favorite White Dove and Honeybee to Teacup Rose and Hazy Lilac. The palette opens up a world of infinite possibilities and combinations, perfect for refreshing your bedroom or envisioning a new home office.

A Collaborative Effort: Blending Art and Science

To bring Blue Nova to the forefront, Benjamin Moore has joined forces with Blue Origin and its nonprofit initiative, Club for the Future. This collaboration is dedicated to inspiring future generations to pursue STEM education and careers in the space industry. Together, they plan to reimagine design at local hospitals and create space-themed events utilizing the Color of the Year. While you can’t groove to a tune like “Raspberry Blush” by Chromeo, the song commissioned to celebrate Benjamin Moore’s Color of the Year for 2023, you can certainly incorporate this year’s enchanting color into your home and engage in science-related donations, activities, or your own exploration.


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