Billie Eilish Channels Hollywood Glamour In Gucci Eyewear Campaign Inspired By Noir

There’s no hiding her sea-blue eyes. On Wednesday, Gucci revealed Billie Eilish as the face of the brand’s latest eyewear campaign (Sept. 7).

In a series of Instagram posts, the model demonstrates her modelling skills by taking fans on a “dreamlike journey through the Hollywood Hills in a nod to film noir,” all while wearing pink cat-eye frames and a bold pair of caravan sunglasses.

Suspenseful scenes showcase a selection of new retro-inspired styles that mirror the cinematic mood of the film, culminating in a moment of self-reflection, as imagined by Alessandro Michele and captured by photographer Harley Weir under the art direction of Lina Kutsovskaya,” the caption of the video reads before Eilish comes face to face with… herself.

“I love you,” she says as she sits behind the wheel of a vintage car parked at the top of the Hills. In the dim light, her second self responds, “I love you,” before the scene fades to black.

It was announced last month that the “Billie Bossa Nova” singer and her mother, Maggie Baird, will be honoured at the upcoming Environmental Media Association Awards gala for their commitment to sustainability, which includes Baird’s charity Support + Feed and the environmental activism components of Eilish’s Happier Than Ever, the World Tour. (And speaking of the pop star’s tour, she recently met BTS members RM and J-Hope at her show at Seoul’s Gocheok Sky Dome.)

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