Google’s Playground Campaign Marks 25 Years Of Search With Interactive Celebrations

Google marks its 25th anniversary of search with a unique campaign centered around its annual Year in Search film and trend lists. This retrospective initiative delves into significant moments, individuals, topics, events, and places that shaped the past year.

A Playground Doodle Adventure

A special feature of the campaign is the Playground Doodle, employing a gamified “Where’s Waldo” format to showcase the top 25 trending search topics. This giant “easter-egg” experience will be accessible on the search home page, in-product Search, and across social media until the year’s end.

Tribute Videos and Interactive Fan Engagement

Accompanying the campaign are short-form tribute videos honoring icons and fandoms that dominated search queries. These videos will debut on YouTube Shorts, TikTok, and Instagram Reels. Interactive fan polls will be conducted on Instagram Stories and X.

Influencer Collaborations and Exclusive Content

Google collaborates with influencers to spotlight Taylor Swift as the most-searched songwriter. The Doodle Playground features a Hidden Treasure Hunt, encouraging sharing to unlock an exclusive film. Additionally, Cristiano Ronaldo, the most-searched athlete, receives a special tribute video on Google’s social channels.

Unveiling Timeless Search Trends

As part of the celebration, Google shares some of the most-searched trends of all time, recognizing iconic figures, events, and moments that have left a lasting impact on history.

Learning from the Past for the Future

With over two decades of search data, Google acknowledges the insights gained from the most-searched ideas, breakthroughs, and movements. The campaign reflects on the past to anticipate changes that may unfold in the next 25 years.

Global Anthem Film by Google’s Brand Studio

Google’s Brand Studio takes the lead in creating, producing, and editing the global anthem film that encapsulates the essence of 25 years of search.

Community Engagement and Hidden Secrets

Users actively engage in the celebration through the Playground Doodle, with one participant sharing the discovery of 9 out of 10 hidden secrets. Community involvement adds a layer of excitement to the campaign.

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