H&M Pulls Justin Bieber Merch After Star Claims Products Were Unauthorized
Following the pop star’s claims that the products were not approved, H&M reportedly pulled a collection of Justin Bieber-inspired merchandise.
“We have removed the garments from our stores and online out of respect for the collaboration and Justin Bieber,” the retail clothing company said in a statement, according to the BBC (Dec. 21).
On Monday, Bieber posted on his Instagram Story that H&M was selling unapproved merchandise with his image and song lyrics. The items on the company’s website included a tote bag, a sweatshirt, a sweatshirt dress, and other items.
“I DID NOT APPROVE ANY OF THE MERCH COLLECTION THAT THEY PUT UP AT H&M,” the 28-year-old singer wrote, adding, “all without my permission and approval SMH I WOULDNT BUY IT IF I WERE YOU.”
“The H&M MERCH THEY MADE OF ME IS TRASH AND I DID NOT APPROVE IT DONT BUY IT,” Bieber stated in a subsequent Instagram Story.
On Monday evening, Billboard received a statement from H&M stating that the company had received permission to sell the products.
“H&M followed proper approval procedures, as with all other licenced products and partnerships,” an H&M representative wrote.