Inside Beyonce’s ‘Club Renaissance’ Los Angeles Event

Lines formed outside a relatively unmarked warehouse space in downtown Los Angeles on Friday night (Dec. 16) for “Club Renaissance,” a two-night event celebrating Renaissance, Beyoncé’s seventh studio album. Beyoncé’s album, which was released in July, is a kaleidoscopic exploration of genre, escapism, and self-expression; on it, she experiments with various shades of dance, house, disco, pop, and R&B.

Attendees interpreted the party’s unspoken 1970s-era theme for their outfits in a variety of ways, much like the project’s sonic versatility. Several musicians attended the event, which was presented by Amazon Music and Parkwood Entertainment, including singers Syd, Victoria Monét, and Lucky Daye.

The walls were lined with graphic posters of a Renaissance promotional image, which several partygoers used as a backdrop for photos. Another wall was decorated with neon signs that bore song lyrics and album titles like “Church Girl” and “Cozy,” making it ideal for photos.

Once the doors opened, guests chatted and sipped thematically named cocktails (“Cuff It” and “Alien Superstar,” both Renaissance titles), and about an hour after the event began at 9 p.m., the DJ began to play Renaissance top to bottom and in spatial audio. Attendees enjoyed it from the dance floor for the duration, creating the promised Studio 54-style dance party. (A group of engineers on the outskirts were in charge of the sensory displays, which included strobe lights and fog elements.)

Beyoncé’s glowing, holographic horse from the album’s cover art was prominently displayed in the centre of the room, enclosed in a glass box like a museum artefact. Throughout the night, there was speculation about whether Beyoncé would attend the event, as she had in previous cities (ultimately, she did not).

The singer’s fan base is expected to grow at Saturday’s event. Free tickets were distributed to her subscribers earlier this week and sold out in less than 20 minutes.

The first “Club Renaissance” event, held in August at the Times Square Edition hotel in New York, was essentially the album’s official release party. The event was also held in Paris during Paris Fashion Week in October.

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