Instagram’s Fashion Week Gathering At Jac’s On Bond


In a dynamic fusion of fashion and technology, Instagram took center stage as it hosted an exclusive Fashion Week gathering at the chic Jac’s on Bond, a newly opened cocktail bar in New York. The event brought together Instagram’s most influential fashion creators, who enjoyed a stylish respite from the hustle and bustle of New York Fashion Week.


Fashion and Technology Converge

In its nascent days, Instagram served as a platform for sharing candid party snapshots with vintage-style filters. However, after 13 years since its inception, Instagram has evolved into a powerful force that unites the fashion world. The ubiquitous presence of smartphones on the front row of fashion events is a testament to its influence.

A New Language of Fashion

Instagram's best creators convened at Jac’s on Bond in New York for a fashionable escape. Discover the highlights from the event on Vogue.

Instagram’s ascent in the fashion realm has introduced a unique lexicon, featuring terms like “scrolling,” “your ratio,” using “story” as a verb, and distinguishing between “soft launch” and “hard launch.” These expressions are not just part of social media jargon; they reflect the changing landscape of fashion communication.


Jac’s on Bond: The Epicenter of Fashion Creativity

The epicenter of this fashion and technology convergence was Jac’s on Bond, a trendy cocktail bar in NoHo. Instagram’s fashion team orchestrated this rendezvous, bringing together a diverse group of influential creators, each with their unique niche in the fashion ecosystem.

A Star-Studded Guest List

The guest list read like a who’s who of the fashion world, including Alyssa Coascarelli, Kim Russell, Molly Chiang, Harry Hill, Emma Brooks, Zack Lugo, and the renowned fashion meme creator behind @ideservecouture, Hanan Besovic. All attendees were treated to Jac’s on Bond’s signature caprese martini while basking in the joy of face-to-face interaction.


Collaboration with Meta Executives

The event wasn’t just about fashion; it was a convergence of creative minds from different dimensions. Meta executives Charles Porch and Naomi Gleit graced the gathering, along with Instagram Fashion lead Eva Chen. Their presence underscored the fusion of technology and fashion in today’s world.

A Fashion Week “Meet Cute”

Eva Chen aptly described the gathering as a “fashion week meet cute.” The purpose was clear—to provide a refuge from the chaos of New York Fashion Week. Jac’s on Bond became a global hub for creators to connect, recharge, and harness the power of the WiFi-enabled lounge for content creation.

Instagram Redefines Fashion Week

As Instagram continues to redefine the fashion landscape, events like the one at Jac’s on Bond exemplify the brand’s commitment to bringing together diverse voices and fostering creativity in the world of fashion.

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