The Pokémon Company Teams Up With Van Gogh Museum For ‘Pokémon X Van Gogh’ Art Collaboration


AMSTERDAM – Sept. 27, 2023 – The Pokémon Company International has announced a captivating partnership with the Van Gogh Museum in Amsterdam, bringing together the enchanting worlds of Pokémon and the iconic artist Vincent van Gogh. This groundbreaking collaboration, known as ‘Pokémon x Van Gogh,’ is set to provide a fresh perspective on both Pokémon and van Gogh’s artistry, offering an exciting blend of culture, education, and entertainment. Discover the details of this exceptional union and the myriad of activities it entails.


Exploring Art in a New Light

Starting from September 28, 2023, to January 7, 2024, visitors to the Van Gogh Museum will be treated to a unique experience. The museum will showcase Pokémon in a whole new context, incorporating them into Vincent van Gogh’s timeless masterpieces. This creative fusion aims to introduce young budding artists to the beauty of van Gogh’s work.

A Tribute to the Van Gogh Museum’s 50th Anniversary

"Discover the exciting 'Pokémon x Van Gogh' art collaboration at the Van Gogh Museum, celebrating creativity, culture, and the spirit of Vincent van Gogh."

As part of celebrating the 50th Anniversary of the Van Gogh Museum, this collaboration is a fitting tribute. It recognizes the profound connection between Vincent van Gogh’s art and Japanese culture, a connection that had a significant influence on his work.


A Special Presentation: ‘Pokémon at the Van Gogh Museum’

One of the highlights of this collaboration is a special presentation located on the first floor of the museum’s Rietveld building. This exhibit features six paintings created by artists from The Pokémon Company, each inspired by van Gogh’s iconic works. For example, Pikachu takes center stage in a piece inspired by van Gogh’s ‘Self-portrait with Grey Felt Hat’ (1887), while Pokémon Sunflora makes an appearance in a variant of van Gogh’s famous ‘Sunflowers’ (1889).

Embark on a Pokémon Adventure

Visitors of all ages can participate in the ‘Pokémon Adventure’ activity, which provides leaflets guiding them through the museum. These leaflets shed light on the stories behind van Gogh’s paintings and offer an engaging way to explore the museum. Completing the adventure can even earn participants a special Pikachu x Van Gogh Museum promo card (subject to availability).


Online Learning Materials: Van Gogh at School

Education takes center stage in this collaboration. The teaching materials, available in both Dutch and English, draw connections between van Gogh’s fascination with Japan and the world of Pokémon. This online resource targets upper primary and lower secondary education levels, fostering an appreciation for art and culture.

Artistic Inspiration: ‘How to Draw Pikachu’

Within the museum, visitors can find a guided video activity that teaches them how to draw the beloved Pokémon, Pikachu. This interactive experience encourages visitors to try their hand at artistic expression.

Exclusive Merchandise: Pokémon Center x Van Gogh Museum

Pokémon fans can indulge in exclusive ‘Pokémon x Van Gogh Museum’ merchandise available in the Pokémon Center online store. This unique collection includes Vincent Van Gogh-inspired Pikachu Plush, Trading Card Game sleeves, Van Gogh-inspired figures of Pikachu and Eevee, Poster Prints, a Jigsaw Puzzle, and more. Additionally, a special promotional ‘Pikachu with Grey Felt Hat’ trading card, inspired by Vincent Van Gogh’s ‘Self Portrait with Grey Felt Hat,’ will be available as a gift with purchase.

Celebrating the Fusion of Art and Culture

Mathieu Galante, Director of Licensing at The Pokémon Company International, expressed enthusiasm for this partnership. He emphasized the connection between Pokémon and van Gogh’s artistry, hoping that this collaboration will inspire children to explore the world of art.

About the Van Gogh Museum

The Van Gogh Museum in Amsterdam houses the world’s largest collection of works by Vincent van Gogh, featuring over 200 paintings, nearly 500 drawings, and over 700 letters. The museum provides an insightful journey through van Gogh’s life and the driving forces behind his art.

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