Usher And Super Bowl 2024 Halftime Stars: Profits Beyond The Paycheck

Usher, the renowned R&B artist, graced the Super Bowl stage without receiving a paycheck from the NFL. Contrary to popular belief, Super Bowl performers, including Usher, Reba McEntire, Post Malone, and Andra Day, don’t earn a salary for their day’s work. However, this doesn’t mean they leave empty-handed.

Profits Beyond the Paycheck

1. Exposure Translates to Sales Surge

Even without direct compensation, Super Bowl halftime performers reap the benefits of massive exposure. The iconic performances by artists like Rihanna, Mary J. Blige, Snoop Dogg, Dr. Dre, Kendrick Lamar, and Eminem in recent years have led to substantial spikes in music sales and streaming.

2. Usher’s Strategic Release Timing

Usher, in particular, strategically timed the release of his album, “Coming Home,” just days before his Super Bowl performance. With hopes of capitalizing on the extensive viewership, he anticipates a surge in album sales, complemented by an upcoming U.S. concert tour to support the new release.

The Million-Dollar Halftime Show Production

1. Costs Behind the Glitz and Glamour

Despite performers not receiving hefty salaries, the NFL incurs significant expenses for the halftime show production. From lights to fireworks, each element contributes to a final bill that can reach millions of dollars. Past performances by Jennifer Lopez, Shakira, Lady Gaga, and The Weeknd have exemplified the magnitude of these production costs.

2. Union Scale Payment Model

While the NFL doesn’t provide appearance fees, it pays performers under a union scale. As per a statement from NFL vice president of communications Brian McCarthy, performers receive union-scale payments, estimated at around $1,000 a day, as seen in the case of the Jennifer Lopez and Shakira Super Bowl show.

Stacked Lineup: Paying the Price

Before the kickoff, Reba, Post Malone, and Andra Day are set to grace the Super Bowl stage. While the NFL covers travel expenses, all the performers participate voluntarily without direct compensation beyond production costs. The true payoff, in terms of sales boost and fan engagement, unfolds after the event.

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