With The 23-Minute Music Video ‘El Apagón,’ Bad Bunny Investigates Blackouts And Gentrification In Puerto Rico.

Some of the most pressing issues confronting his beloved Puerto Rico are not being avoided by Bad Bunny. In his most recent music video, which is actually a nearly 23-minute long documentary for his blunt track “El Apagón,” the chart-topping artist addresses blackouts and gentrification, among other topics, taking aim at the local government for their inaction on these social issues.

“I hope people in PR can watch my video before the lights go out,” he wrote on Instagram Stories minutes after releasing the clip, which features locals singing along to his song and begins with the song’s intro powered by thumping beats. The song then comes to a halt at the one-minute mark, and news reports of blackouts, which have now become the norm in Puerto Rico, disrupting citizens’ daily lives — including children who must do their homework in the dark — begin to play.

There have also been reports about LUMA Energy, the company hired by the Puerto Rican government to “modernise and maintain” the island’s power grid, and the little action they’ve taken to address power issues. Since Hurricane Maria devastated the island’s energy infrastructure in 2017, the Puerto Rican power grid has been in disrepair. Bunny has previously chastised LUMA, most recently prior to their performance of this song in Puerto Rico.

The video then returns to the song, this time with a group of people having a good time at a club. The rest of the film is about gentrification and the displacement of Puerto Ricans. “They are displacing the native boricua from here,” a woman says, sitting in front of a group of people who have been displaced from their homes and are unsure where to go.

The documentary’s news reports are led by Bianca Graulau, a Puerto Rican journalist who has done extensive reporting on these topics. “What an honour for them to put their trust in me to tell our community’s stories,” she wrote on Instagram. Thank you to everyone who contributed to making this project a reality. And thank you, Bad Bunny, for sharing your platform and supporting independent journalism.”

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