WWE And Slim Jim Join Forces In A Record-Breaking Partnership Ahead Of SummerSlam”


WWE and Slim Jim have joined forces once again in a monumental partnership set to make waves at SummerSlam. The two iconic brands are gearing up to deliver an unforgettable experience for wrestling fans worldwide.


A Shared History of Savage Energy

WWE and Slim Jim's iconic partnership returns with a bang ahead of SummerSlam. The two brands pay homage to their savage past and set a new sponsorship record in WWE history. Get ready for a 20-man Battle Royal and more exciting integrations!

With a history that spans three decades, WWE and Slim Jim have a legacy of explosive commercials featuring “Macho Man” Randy Savage and the famous tagline “Snap Into a Slim Jim!” This latest collaboration pays tribute to their shared, savage past.

The Presenting Sponsor of SummerSlam

The partnership kicks off with Slim Jim serving as the Presenting Sponsor of a marquee match at SummerSlam on August 5th at Ford Field in Detroit. This marks the largest sponsorship deal in WWE history.


Unleashing a Multi-Platform Campaign

The collaboration is not just about the present; it’s about tapping into the rich history of the brands. WWE and Slim Jim are set to launch a reenergized, multi-platform campaign that begins with “The SummerSlam Battle Royal Presented by Slim Jim.” This is just the first of several custom integrations at WWE’s Premium Live Events.

Beyond SummerSlam

The excitement doesn’t end with SummerSlam. Slim Jim will continue to activate at other major WWE events like Survivor Series, Royal Rumble, and WrestleMania 40 in 2024.


Crushing Boredom and Embracing the Unexpected

Craig Stimmel, WWE SVP, Head of Global Sales and Partnerships, expressed his excitement about the collaboration and the 20-man Battle Royal at SummerSlam. Meanwhile, Spencer Fivelson, VP & General Manager of Snacks at Conagra Brands, which owns Slim Jim, emphasized the shared ethos of crushing boredom and embracing the unexpected, a hallmark of both Slim Jim and WWE.

More Than Just Live Events

The partnership will encompass a wide range of activations, including custom content and social media executions featuring WWE Superstar talent, online sweepstakes to engage fans, in-store activations, and more.

Get ready for an electrifying collaboration as WWE and Slim Jim redefine the wrestling experience at SummerSlam and beyond. Stay tuned for updates and unleash your savage energy!

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