Cody Simpson Launches ‘Prince Neptune,’ An Eco-Friendly Fashion Brand

Cody Simpson, a pop singer and Olympic swimmer, has launched his own clothing line.

The Australian artist Prince Neptune: The Label is releasing eco-friendly tees, hoodies, shirts, bandanas, and more with the trident of the god of the sea today (August 23).
The label, which took two years to develop, was “conceived with the planet and people in mind,” according to Jessica Simpson, its designer and founder.

Simpson wears items from the line in several of his social media posts. The label, like the man himself, has become synonymous with laid-back fun and relaxation. From “lifestyle,” “sailing,” “beautiful cafes,” “nature,” “jazz,” “rock n’ roll,” “restaurant culture,” “swimming,” “luxury,” and “the ocean,” he says the trident represents everything from “broad ideals” to “specific interests.”

Simpson’s identity revolves around swimming and the ocean. Simpson, a Gold Coast native, made waves in the swimming world last month when he helped Australia win gold in the 4x100m freestyle relay at the Commonwealth Games in Birmingham, England.

Former teen heartthrob is now a member of the national team after winning gold in the butterfly at the Australian Swimming Championships in May.
Simpson’s fourth studio album, self-titled, was released in April by Coast House Collective. It included the singles “Nice to Meet You” and “Let Go,” as well as “It’s a Dream,” a collaboration with Ben Harper.
In 2019, he won the Australian version of The Masked Singer for the first time.

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