Billboard And Samsung Announce NXT 2.0, Featuring Celebrity Mentor Mariah Angeliq

Billboard is teaming up with Samsung for another season of NXT, the social media-driven search for the next big unsigned artist.

The season’s three celebrity mentors, including Mariah Angeliq, will be announced the week of September 19. The reggaeton star, dubbed “La Princesa de Miami,” will begin sharing information about how singers can enter the competition exclusively on her social media channels, with the other two mentors to be revealed later.

The top 12 NXT hopefuls will be chosen by Billboard and given Samsung’s new Galaxy Z Flip4, Buds2 Pro, and Watch5 to compete in a series of three challenges that will put their singing, dancing, and creativity to the test. The final three will be mentored by the “El Makinon” singer and the other celebrity guests for a grand finale performance in Los Angeles after the dozen are whittled down based on their weekly scores. in front of a live audience and an A-list panel of judges

“The next Billboard No. 1 artist is dreaming of their future as a star right now,” Billboard president Mike Van said in a statement. “It is an honour to collaborate with Samsung on this historic search for those talents waiting to be discovered and to help launch their careers.”

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