Calvin Klein Ad Featuring FKA Twigs Banned For Objectifying Women: ASA Ruling Sparks Controversy


An advertisement by Calvin Klein featuring singer FKA twigs has been banned following complaints that the images were deemed “overly sexualised.” The ad showcased FKA twigs in a denim shirt drawn halfway around her body, revealing the side of her buttocks and half of one breast, with the text above declaring, “Calvins or nothing.”


ASA Finds Objectification: Adjudges Focus on Model’s Body, Not Clothing

"Calvin Klein's ad featuring FKA twigs draws controversy as the Advertising Standards Authority bans it, citing 'overly sexualised' images and accusations of objectifying women."

The Advertising Standards Authority (ASA) ruled that the ad was “irresponsible and likely to cause serious offence” as it placed the viewers’ focus on the model’s body rather than the clothing being advertised. The regulator further noted that the composition presented FKA twigs as a “stereotypical sexual object” by emphasizing her physical features.

Calvin Klein Defends Ad: Claims Similarity to Previous Campaigns

In defense of the advert, Calvin Klein argued that it was consistent with their past campaigns in the UK. The fashion brand described FKA twigs as a “confident and empowered woman” who had collaborated with the company to produce the image, approving it before publication. Calvin Klein asserted that all “conventionally sensitive” body areas were adequately covered, and FKA twigs was portrayed in a natural and neutral position.


Two Complaints Spark Controversy: ASA’s Verdict on Kendall Jenner Posters

Two complaints were lodged against the ad, stating that the images were “overly sexualised,” offensive, and irresponsible for objectifying women. Similar complaints were directed towards two posters featuring model Kendall Jenner from the same campaign. However, the ASA found that these posters did not portray Kendall’s body in a manner that suggested objectification, and the level of nudity was deemed appropriate for a lingerie advert.

No Further Comments: Calvin Klein and FKA twigs Mum Amidst Ban

Calvin Klein and FKA twigs have been approached for further comment, but as of now, both parties have remained silent on the matter.


This ban adds to a series of recent rulings by the ASA against advertisements deemed offensive or inappropriate, raising questions about the industry’s responsibility in shaping public perceptions.

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