Washington Commanders Join Forces With 50 Cent’s Sire Spirits For Official Cognac And Champagne


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Unveiling a Multi-Year Partnership

The Washington Commanders have just unleashed a thrilling multi-year alliance with Sire Spirits, the brainchild of renowned artist, entrepreneur, and philanthropist Curtis “50 Cent” Jackson. This collaboration introduces the esteemed Branson Cognac and Le Chemin Du Roi as the Official Cognac and Official Champagne, adding a touch of elegance to the Commanders’ fan experience.

A Dynamic Collaboration

Today, August 21, 2023, marks the inauguration of this captivating partnership. Crafted by Curtis Jackson, Sire Spirits stands as a testament to innovation, quality, and community impact. This collaboration is far-reaching, resonating within the DMV area through expanded community initiatives backed by Jackson’s philanthropic arm, The G-Unity Foundation.


Enhancing the Game, Elevating the Community

The Washington Commanders have unveiled a groundbreaking collaboration with Sire Spirits, helmed by Curtis '50 Cent' Jackson. This innovative partnership introduces Branson Cognac and Le Chemin Du Roi as the designated Official Cognac and Official Champagne, enhancing both gameday excitement and community initiatives.

Jason Wright, President of the Washington Commanders, shares the excitement: “We are thrilled to have the opportunity to collaborate with Sire Spirits and Curtis ’50 Cent’ Jackson on this partnership that will help enhance the gameday experience for our fans. We couldn’t ask for a better partner than 50 Cent, who shares our commitment to giving back to the communities where we live and work.”

Elevated Experiences for Fans

Sire Spirits is leaving its mark on the Washington Commanders’ Club Level Lounge, introducing the “Branson Lounge & Gallery” and a dedicated Club Level Bar on the iconic 50-yard line, aptly named the “50 Yard Branson Bar.” Fans aged 21 and above can now savor the spirits firsthand during exhilarating gamedays and fan events, including the team’s annual Draft Party.


A Vision of Giving Back

Curtis ’50 Cent’ Jackson expresses his enthusiasm: “I’m excited that Sire Spirits is growing its presence in the NFL by partnering with the Washington Commanders. The change in ownership of the Commanders represents an exciting opportunity for this team, and we are proud to partner with owners that share our vision and dedication to give back to the community. I am very much looking forward to embracing the DMV community, attending games as soon as I complete my Final Lap international tour, and bringing my award-winning cognac and champagne to fans throughout the region.”

Strengthening Community Bonds

This partnership isn’t solely about spirits; it’s about strengthening communities. On gameday, Jackson’s G-Unity Foundation will be the presenting sponsor of the Washington Commanders Charitable Foundation’s (WCCF) 50/50 raffle. The Branson Lounge & Gallery will feature art from local artists, benefiting WCCF-selected charities. Jackson’s G-Unity Foundation will also sponsor the WCCF’s annual Harvest Feast and actively contribute to the Foundation’s social justice initiatives.

A Proud Legacy

The Washington Commanders, established in 1932, have stood the test of time. With an impressive array of accomplishments and a commitment to community, they continue to shine. As part of the NFL’s Eastern Division, they’ve secured their place in history with five World Championship titles, and they’re dedicated to enriching the fan experience on and off the field.

Sire Spirits: A Brand of Excellence

Sire Spirits, founded in 2017, is a symbol of excellence in the spirits industry. The brand’s Le Chemin du Roi Champagne (“The Kings Path”) and Branson Cognac have garnered acclaim and are celebrated in prestigious venues nationwide, including top hotels, resorts, casinos, restaurants, and now even professional sports venues.

G-Unity Foundation: Empowering Youth Nationwide

Curtis “50 Cent” Jackson’s G-Unity Foundation, established in 2003, is a beacon of hope for youth empowerment. Through various partnerships and initiatives, the foundation promotes conscious capitalism, leadership skills, and community engagement. With a range of philanthropic activities and support for numerous causes, Jackson’s commitment to making a positive impact shines through.

As the Washington Commanders embark on this new chapter, in partnership with Sire Spirits and Curtis ’50 Cent’ Jackson, they’re setting the stage for an exciting journey of enriched experiences and community upliftment. Join us in celebrating this momentous alliance that brings together sports, entertainment, and philanthropy.

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